ActiveZap
Chatbot, CRM and AI on WhatsApp and Instagram, from BRL 49.90/mo.
BOTCONVERSA ALTERNATIVE · OCTOBER 2026
The BotConversa alternative with CRM and AI on every channel
ActiveZap does what a WhatsApp chatbot does and goes further: a CRM with a sales pipeline from the Basic plan, an AI agent, a shared inbox, and Instagram and Messenger alongside WhatsApp. Plans from BRL 49.90 to BRL 249.90 per month, with more than one WhatsApp number on the same plan.
Comparison based on BotConversa’s official plans page and ActiveZap’s published plans, reviewed on October 9, 2026.
Does your chatbot sell or just reply?
VS
BotConversa
WhatsApp chatbot priced per connected number.
SHORT ANSWER
What is the best BotConversa alternative?
For businesses that want to go beyond a WhatsApp chatbot, the best BotConversa alternative is ActiveZap: besides the flow builder, it has a CRM with a sales pipeline on every plan, an AI agent, a shared inbox, and Instagram and Messenger alongside WhatsApp, with 1, 3 or 10 WhatsApp numbers on the same plan. Plans range from BRL 49.90 to BRL 249.90 per month. On BotConversa, Starter costs BRL 189 per month on the annual plan, with no AI, no official API and no CRM Kanban, and Pro, with the official API, AI and CRM Kanban, costs BRL 199 per month on the annual plan, priced per connected number.
Why ActiveZap
From chatbot to sale, with the team in one place.
The automated flow qualifies the lead, the AI replies and the conversation moves to an owner and into the sales pipeline, with the full history, on WhatsApp, Instagram and Messenger.
- CRM with a sales pipeline from the Basic plan
- Instagram and Messenger in the same inbox
- 3 WhatsApp numbers on Pro and 10 on Enterprise
When BotConversa fits
When the focus is a WhatsApp chatbot with many agents.
BotConversa is popular in Brazil for WhatsApp automation, with a flow builder, WhatsApp Flows and unlimited agents on the Pro plan. If you need a single number and a bot, it may serve you well.
- Unlimited agents on Pro
- WhatsApp Flows for forms and scheduling
- 30-day guarantee on the annual plan
WHAT SELLING WITH AI COSTS
Chatbot with AI and CRM: BRL 99.90 instead of BRL 199.
We compared the most common scenario: one WhatsApp number with AI replying and a sales pipeline for the team. On ActiveZap, the Pro plan covers that and also includes 3 WhatsApp numbers, Instagram and Messenger. On BotConversa, AI and CRM Kanban are on the Pro plan.
Three channels in the plan
ActiveZap Pro
BRL 99.90/month
BRL 899 per year, equivalent to BRL 74.92 per month
- AI agent with BRL 15 in AI credits per month
- CRM with 3 pipelines and 10,000 contacts
- 3 WhatsApp + 3 Instagram + 3 Facebook
- 5 users in the shared inbox
Priced per number
BotConversa Pro + Official API
BRL 199/month
Annual plan price, 17% off the monthly plan
- GPT Assistant and CRM Kanban
- Official API with coexistence
- Unlimited agents
- API messages paid with separate credits
Compare with ActiveZap
THREE SCENARIOS
What does each stage cost?
Scenario comparison using each platform’s public prices, with BotConversa on its annual plan. In each scenario we use the lowest-priced plan that has the required feature.
ActiveZapBotConversa (annual plan)%
Getting started, no AICRM with a pipeline included, plus WhatsApp, Instagram and Messenger
BasicBRL 49.90/mo
StarterBRL 189/mo
74% lower
1 number with AI and CRMAI agent, sales pipeline and campaigns
ProBRL 99.90/mo
Pro + Official APIBRL 199/mo
50% lower
3 numbers with AI and CRM3 WhatsApp numbers on the same plan, with Instagram and Messenger
ProBRL 99.90/mo
3 Pro licensesBRL 597/mo
83% lower
BotConversa Starter does not include AI, the official API or CRM Kanban and allows up to 5 people per number; Pro has unlimited agents. ActiveZap Pro includes 5 users and Enterprise 10. Features and limits are not identical across the compared plans.
Half the price, with more numbers and more channels.
BRL 99.90 on ActiveZap Pro versus BRL 199 on BotConversa Pro on the annual plan: about 50% less. Because BotConversa charges per connected number, 3 WhatsApp numbers with AI would cost BRL 597 per month, versus the same BRL 99.90 for ActiveZap Pro, which also includes Instagram and Messenger.
Prices reviewed on October 9, 2026 on BotConversa’s official page, which lists annual-plan prices (17% off the monthly plan). BotConversa has stated publicly that it prices per connected number; in scenarios with more numbers, we assume one Pro license per number. On Pro, each message sent through the official API uses credits purchased separately. On ActiveZap, AI usage beyond the credits included in the plan is paid with prepaid credits, based on consumption.
SIDE BY SIDE
ActiveZap vs BotConversa on 10 criteria.
BotConversa is a chatbot and automation tool for WhatsApp. ActiveZap is an omnichannel CRM that includes the chatbot and carries the journey through to the sale.
CriterionActiveZapBotConversa
01Product focus
Omnichannel CRM: chatbot, team service, sales pipeline and AI in the same product.
Chatbot and conversation automation for WhatsApp.
02Entry price
Basic at BRL 49.90/month with CRM and three Meta channels. Free plan with 1 user.
Starter at BRL 189/month on the annual plan.
03WhatsApp numbers
1, 3 or 10 numbers on the same plan.
Priced per connected number.
04WhatsApp connection
Meta’s official API or QR Code, depending on the operation’s needs.
Official API with coexistence only on Pro; Starter does not include the official API.
05Instagram and Messenger
Instagram Direct, comments (from Pro) and Messenger in the same inbox.
Focused on WhatsApp.
06CRM and sales pipeline
Visual pipeline on every plan, with stages, owners, activities and products.
CRM Kanban only on the Pro plan.
07Artificial intelligence
AI agent from Pro, with AI credits included every month (BRL 15 on Pro and BRL 50 on Enterprise).
GPT Assistant on Pro; Starter has no AI.
08Team
2, 5 or 10 users depending on the plan, with queues and owners.
Up to 5 people per number on Starter and unlimited agents on Pro.
09Message costs
No per-message cost on the QR Code connection; on the official API, Meta’s fees apply.
No per-message cost on Starter; on Pro, each API message uses credits purchased separately.
10Trial
Free plan with 1 user and a 7-day trial on paid plans.
7-day guarantee on monthly billing and 30-day guarantee on annual.
How this comparison was builtWe used only prices, limits and features published on BotConversa’s official page and in ActiveZap’s plans. Where products are not equivalent, we describe the difference instead of a simple yes or no. This page is published by ActiveZap.
Reviewed October 9, 2026.Sources reviewed: BotConversa’s official plans page and FAQ, BotConversa’s public answer on pricing per connected number.
DECISION GUIDE
Four questions to decide.
Answer with the numbers, channels and people your operation will have over the next 12 months in mind.
01
Do your customers also reach you on Instagram or Messenger?
ActiveZap brings WhatsApp, Instagram and Messenger into the same inbox, with the same contact and the same pipeline.
02
After the chatbot, does the team need to follow the sale through?
On ActiveZap, the sales pipeline is on every plan: a qualified lead becomes a deal, with an owner and next steps.
03
Do you use, or plan to use, more than one WhatsApp number?
ActiveZap includes 3 numbers on Pro and 10 on Enterprise. On BotConversa, pricing is per connected number.
04
Do you need many agents on a single number?
BotConversa Pro has unlimited agents. If the focus is selling with CRM, AI and more channels, ActiveZap delivers more for less.
BY PROFILE
Who is ActiveZap the best choice for?
Three profiles where switching from BotConversa to ActiveZap brings more sales at a lower cost.
Businesses that sell on WhatsApp and Instagram
The chatbot qualifies the lead and the team closes the sale with the history and the pipeline, on both channels.
Recommended: ActiveZap ProCompanies with more than one number
Sales, support and finance on different numbers, without paying one license per number.
Recommended: ActiveZap Pro or EnterpriseBusinesses just getting started
They need a chatbot and a CRM without starting at a monthly fee close to BRL 200.
Recommended: ActiveZap BasicFREQUENTLY ASKED QUESTIONS
Questions about the BotConversa alternative
Direct answers about pricing, WhatsApp, AI, CRM and migration.
01What is the best BotConversa alternative?
For those who want to go beyond a WhatsApp chatbot, ActiveZap. It has a flow builder, a CRM with a sales pipeline on every plan, an AI agent, a shared inbox, and Instagram and Messenger alongside WhatsApp, with plans from BRL 49.90 to BRL 249.90 per month.
02How much does BotConversa cost?
On the official page reviewed on October 9, 2026, Starter costs BRL 189 per month and Pro + Official API BRL 199 per month, both on the annual plan, which is 17% off the monthly plan. On Pro, messages sent through the official API use credits purchased separately.
03Does BotConversa have a CRM?
Yes, CRM Kanban, but only on the Pro plan. On ActiveZap, the sales pipeline is on every plan, including the Free and Basic plans.
04Does BotConversa have AI?
Yes, on the Pro plan, through the GPT Assistant block. Starter has no AI. On ActiveZap, the AI agent is available from Pro, which includes BRL 15 in AI credits per month; beyond that, usage is paid with prepaid credits.
05Is ActiveZap cheaper than BotConversa?
Yes. ActiveZap Basic costs BRL 49.90 per month, versus BRL 189 for BotConversa Starter on the annual plan. With AI and CRM, ActiveZap Pro costs BRL 99.90, versus BRL 199 for BotConversa Pro, and also includes 3 WhatsApp numbers, Instagram and Messenger.
06Does ActiveZap support Instagram and Messenger?
Yes. WhatsApp, Instagram and Messenger arrive in the same inbox, and from Pro, ActiveZap also automates replies to Instagram comments.
07Can I connect more than one WhatsApp number?
Yes. ActiveZap includes 1 number on Basic, 3 on Pro and 10 on Enterprise, all in the same account and with the same CRM.
08Does ActiveZap use the official WhatsApp API?
Yes. ActiveZap is a Meta Tech Provider and connects WhatsApp through Meta’s official API or by QR Code, depending on the operation’s needs.
09How do I migrate from BotConversa to ActiveZap?
Export your contacts, import them into ActiveZap with your custom fields, recreate your main flows in the flow builder and connect WhatsApp. Migrate one number at a time and validate the flows before switching off the old one.
10Can I try ActiveZap before subscribing?
Yes. Paid plans have a 7-day trial, and there is a Free plan with 1 user and 1 WhatsApp connection to get to know the product.
MORE THAN A CHATBOT
Chatbot, CRM and AI on WhatsApp and Instagram.
Create your account, connect WhatsApp and test ActiveZap with your real process for 7 days.