ActiveZap
CRM, WhatsApp and AI with users included, from BRL 49.90/mo.
KOMMO ALTERNATIVE · OCTOBER 2026
The Kommo alternative in Brazilian reais, with no per-user fees
ActiveZap is a CRM for WhatsApp, Instagram and Messenger with a sales pipeline, a shared inbox, automation and an AI agent. Plans from BRL 49.90 to BRL 249.90 per month with users included, billed in reais, month to month.
Comparison based on Kommo’s official pricing page and ActiveZap’s published plans, reviewed on October 9, 2026.
How much does your CRM cost per sales rep?
VS
Kommo
Billed in US dollars, per user, for at least 6 months.
SHORT ANSWER
What is the best Kommo alternative?
For small and midsize Brazilian businesses that sell on WhatsApp and Instagram, the best Kommo alternative is ActiveZap: a CRM with a sales pipeline, a shared inbox, automation and an AI agent, with plans from BRL 49.90 to BRL 249.90 per month, users included and monthly billing in reais. Kommo charges in US dollars per user, from USD 20 to USD 45 per month, with a minimum 6-month subscription. For a 4-person team with AI, ActiveZap Pro costs BRL 99.90 per month, versus about BRL 598.70 per month on Kommo Advanced.
Why ActiveZap
A complete CRM for selling through conversations, with no exchange-rate surprises.
Sales pipeline, team inbox, automation and AI in one product, at a fixed price in reais that doesn’t go up every time a new sales rep joins the team.
- Users included: 2, 5 or 10 depending on the plan
- Monthly billing in reais, with no 6-month minimum
- WhatsApp through the official API or QR Code
When Kommo fits
When you need many channels and complex automation.
Kommo is a mature conversational CRM with Salesbot, many integrations and channels such as Telegram and TikTok, used in many countries. Companies with complex processes and a budget in US dollars may prefer that setup.
- Unlimited Telegram and TikTok on every plan
- Up to 50 pipelines on every plan
- 14-day trial with all features
WHAT A TEAM WITH AI COSTS
Four sales reps with AI: BRL 99.90 or USD 120.
We modeled the same scenario on both platforms: 4 people serving and selling on WhatsApp and Instagram, with an AI agent. On ActiveZap, the Pro plan covers everything. On Kommo, AI agents start on the Advanced plan, which is billed per user.
Users included
ActiveZap Pro
BRL 99.90/month
BRL 899 per year, equivalent to BRL 74.92 per month
- Up to 5 users, no per-user fee
- 3 WhatsApp + 3 Instagram + 3 Facebook
- AI agent with BRL 15 in AI credits per month
- CRM with 3 pipelines and 10,000 contacts
Billed per user
Kommo Advanced (4 users)
USD 120/month
About BRL 598.70 per month, paid every 6 months: USD 720 per 6-month term
- USD 30 per user per month
- 5,000 active leads per license
- 3 WhatsApp + 3 Instagram
- Up to 3 AI agents
Compare with ActiveZap
THREE TEAM SIZES
What does each team size cost?
Scenario comparison using each platform’s public prices. Kommo prices were converted from US dollars at the PTAX rate of October 9, 2026; in each scenario we used the lowest-priced plan with the required feature.
ActiveZapKommo (in BRL)%
Getting started, 2 peopleCRM, WhatsApp, Instagram and Messenger
BasicBRL 49.90/mo
Basic (2 users)BRL 199.57/mo
75% lower
Team with AI, 4 peopleAI agent and 3 WhatsApp numbers
ProBRL 99.90/mo
Advanced (4 users)BRL 598.70/mo
83% lower
Larger operation, 10 people10 WhatsApp numbers and website chat
EnterpriseBRL 249.90/mo
Advanced (10 users)BRL 1,496.76/mo
83% lower
Kommo prices converted from USD 20 (Basic) and USD 30 (Advanced) per user per month, paid at least every 6 months. On Kommo, Basic includes 1 WhatsApp and 1 Instagram, and each additional user unlocks 1 more channel; Advanced includes 3 of each. Features and limits are not identical across the compared plans.
About BRL 498.80 less per month.
BRL 99.90 on ActiveZap Pro versus about BRL 598.70 on Kommo Advanced for 4 users: about 83% less, before IOF tax and card fees on US dollar purchases. And on Kommo the minimum billing period is six months: USD 720 in a single payment in this scenario.
Kommo prices reviewed on October 9, 2026 on its official page, in US dollars per user per month, with a minimum 6-month subscription. Converted at the Central Bank of Brazil PTAX sell rate for October 9, 2026 (BRL 4.9892 per US dollar). On ActiveZap, AI usage beyond the credits included in the plan is paid with prepaid credits, based on consumption. The products have different features and limits, and Meta messaging fees may apply separately on both platforms.
SIDE BY SIDE
ActiveZap vs Kommo on 10 criteria.
Both are conversational CRMs with a sales pipeline and an inbox. The difference is in how they charge, who each one serves best and what comes included.
CriterionActiveZapKommo
01Currency and billing
Brazilian reais, per plan, billed monthly or annually.
US dollars, per user per month, with a 6-month minimum.
02Entry price
Basic at BRL 49.90/month with 2 users. Free plan with 1 user.
Basic at USD 20 per user/month, about BRL 99.78.
03Users
2, 5 or 10 users included in the plan price.
Each user is a paid license.
04Leads and contacts
2,500, 10,000 or 50,000 contacts depending on the plan.
2,500 to 10,000 active leads per license, depending on the plan.
05WhatsApp
Official API or QR Code, 1 to 10 numbers depending on the plan.
Official API; 1 number on Basic, 3 on Advanced and unlimited on Pro.
06Other channels
Instagram (with comment automation from Pro), Messenger and website chat (Enterprise).
Instagram, Messenger, TikTok and Telegram in the unified inbox.
07Sales pipeline
Visual pipeline with stages, owners, activities and products; 1, 3 or 10 pipelines depending on the plan.
Up to 50 pipelines on every plan (100 on Enterprise).
08Automation
Visual flow builder on every plan and campaigns from Pro.
Salesbot, no-code bots and pipeline automation from Advanced.
09Artificial intelligence
AI agent from Pro, with AI credits included every month (BRL 15 on Pro and BRL 50 on Enterprise).
AI credits per user on every plan and AI agents from Advanced.
10Trial
Free plan with 1 user and a 7-day trial on paid plans.
14-day trial; after that, a minimum 6-month subscription.
How this comparison was builtWe used only prices, limits and features published on Kommo’s official pricing page and in ActiveZap’s plans. Where the products are not equivalent, we describe the difference instead of a simple yes or no. This page is published by ActiveZap.
Reviewed October 9, 2026.Sources reviewed: Kommo’s official pricing page, Central Bank of Brazil PTAX rate for October 9, 2026.
DECISION GUIDE
Four questions to decide.
Answer with your team size today and 12 months from now in mind.
01
Does your team sell mainly on WhatsApp and Instagram?
ActiveZap brings WhatsApp, Instagram and Messenger into one inbox connected to the sales pipeline, starting on the Basic plan.
02
Does your budget need to be predictable in reais?
On ActiveZap the price is fixed in reais, month to month. On Kommo the invoice is in US dollars, moves with the exchange rate and is paid at least six months at a time.
03
Are you going to hire more sales reps?
On ActiveZap users come with the plan: 5 on Pro and 10 on Enterprise. On Kommo every new person is another license paid in US dollars.
04
Do you need Telegram, TikTok or dozens of pipelines?
Kommo has those features. If your operation centers on WhatsApp, Instagram and Messenger with one or a few pipelines, ActiveZap delivers the essentials for much less.
BY PROFILE
Who is ActiveZap the best choice for?
Three profiles where switching from Kommo to ActiveZap cuts costs without giving up the CRM.
Small and midsize Brazilian businesses
They want a WhatsApp CRM priced in reais, with no US dollar invoice and no paying six months upfront.
Recommended: ActiveZap Basic or ProGrowing sales teams
They hire sales reps often and don’t want every new person to raise the monthly bill.
Recommended: ActiveZap Pro or EnterpriseService and sales with AI
They need an AI agent qualifying leads on WhatsApp and Instagram without moving up to the most expensive plan.
Recommended: ActiveZap ProFREQUENTLY ASKED QUESTIONS
Questions about the Kommo alternative
Direct answers about pricing, billing, WhatsApp, AI and migration.
01What is the best Kommo alternative?
For small and midsize Brazilian businesses that sell on WhatsApp and Instagram, ActiveZap. It is a CRM with a sales pipeline, a shared inbox, automation and an AI agent, with plans from BRL 49.90 to BRL 249.90 per month, users included and monthly billing in reais.
02How much does Kommo cost?
On the official page reviewed on October 9, 2026, Kommo costs USD 20 per user per month on Basic, USD 30 on Advanced and USD 45 on Pro; Enterprise is custom-priced. The minimum subscription period is 6 months.
03Does Kommo charge in Brazilian reais?
Kommo’s pricing page lists prices in US dollars, per user per month. At the PTAX rate of October 9, 2026, Basic comes to about BRL 99.78 per user per month, before IOF tax and card fees. ActiveZap charges in reais, per plan.
04Does Kommo offer monthly billing?
According to its official page, no: the minimum subscription period is 6 months, with an installment option through a partner service. On ActiveZap, you can pay month to month or on the annual plan.
05Is ActiveZap cheaper than Kommo?
Yes, especially as the team grows. For 4 people with AI, ActiveZap Pro costs BRL 99.90 per month, versus about BRL 598.70 on Kommo Advanced. For 10 people, ActiveZap Enterprise costs BRL 249.90, versus about BRL 1,496.76 on Kommo Advanced.
06Does ActiveZap have a sales pipeline like Kommo?
Yes. ActiveZap has a visual pipeline with stages, owners, activities and products linked to each conversation: 1 pipeline on Basic, 3 on Pro and 10 on Enterprise.
07Does ActiveZap have AI like Kommo?
Yes. The AI agent is available from the Pro plan and replies to and qualifies leads on WhatsApp, Instagram and Messenger. Pro includes BRL 15 in AI credits per month and Enterprise BRL 50; beyond that, usage is paid with prepaid credits.
08Does ActiveZap use the official WhatsApp API?
Yes. ActiveZap is a Meta Tech Provider and connects WhatsApp through Meta’s official API or by QR Code, depending on the operation’s needs.
09How do I migrate from Kommo to ActiveZap?
Export your contacts and leads from Kommo, recreate the pipeline stages in ActiveZap, import the contacts with their custom fields and connect WhatsApp, Instagram and Messenger. Start with one team or channel, validate the main flows and then migrate the rest.
10Can I try ActiveZap before subscribing?
Yes. Paid plans have a 7-day trial, and there is a Free plan with 1 user and 1 WhatsApp connection to get to know the product.
SWITCH FROM DOLLARS TO REAIS
A WhatsApp CRM with AI, without paying per user.
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