ActiveZap
CRM, WhatsApp, Instagram and AI in one product, from BRL 49.90/mo.
RD STATION ALTERNATIVE · OCTOBER 2026
The RD Station alternative for selling and serving on WhatsApp
ActiveZap brings CRM, a shared inbox, WhatsApp, Instagram, Messenger, an AI agent and automation into one product, from BRL 49.90 per month. No separate module for sales and another for service.
Comparison based on the official RD Station and ActiveZap plan pages, reviewed on October 9, 2026.
Where do your sales happen today?
VS
RD Station
Marketing, CRM and Conversas are separate products.
SHORT ANSWER
What is the best RD Station alternative?
For businesses that sell and serve mainly on WhatsApp, the most direct RD Station alternative is ActiveZap: one product with a sales CRM, a shared inbox for WhatsApp, Instagram and Messenger, an AI agent and automation, with plans from BRL 49.90 to BRL 249.90 per month and up to 10 users included. On RD Station, the same operation combines RD Station CRM, billed per user, with RD Station Conversas, which starts at BRL 989 per month on the annual plan. If your strategy depends on email marketing and landing pages, RD Station Marketing remains a specialist tool for that.
Why ActiveZap
Your whole conversation operation in one product.
Service, sales and automation share the same contact, history and pipeline. The team replies on WhatsApp, moves the deal through the pipeline and lets AI qualify leads without switching tools.
- One inbox for WhatsApp, Instagram and Messenger
- Priced per plan, not per user: up to 10 users included
- Meta Tech Provider, with the official WhatsApp API or QR Code connection
When RD Station fits
When email and inbound are at the center.
RD Station Marketing specializes in email marketing, landing pages and marketing automation. Companies whose demand comes mainly from email may keep it and move conversations to ActiveZap.
- Email marketing and landing pages on every RD Station Marketing plan
- Lead scoring and advanced automation from Marketing Pro
- On RD Station Marketing, WhatsApp is a paid add-on
WHAT SELLING ON WHATSAPP COSTS
Four sellers, one shared WhatsApp: BRL 99.90.
We modeled the same scenario on both platforms: 4 people serving and selling on WhatsApp, with a CRM and a shared inbox. On ActiveZap, the Pro plan covers everything. On RD Station, the same operation combines RD Station CRM with RD Station Conversas.
Everything in the plan
ActiveZap Pro
BRL 99.90/month
BRL 899 per year, equivalent to BRL 74.92 per month
- Up to 5 users, no per-user fee
- 3 WhatsApp + 3 Instagram + 3 Facebook
- CRM with 3 pipelines and 10,000 contacts
- AI agent, campaigns and automation
Two products combined
RD Station CRM Basic + Conversas Basic
BRL 1,251.80/month
Annual plan: 4 × BRL 65.70 for CRM + BRL 989 for Conversas, plus a BRL 1,999 WhatsApp activation fee
- CRM billed per user: BRL 73 monthly
- Conversas billed by customers served: from 500 per month
- 1 WhatsApp number on Conversas Basic
- Extra WhatsApp number: BRL 599
Compare with ActiveZap
THREE OPERATION SIZES
What does selling and serving cost on each platform?
Scenario comparison using each platform’s public prices. On RD Station we add CRM and Conversas because they are the products used to sell and serve on WhatsApp, always with the lowest-priced CRM tier.
ActiveZapRD Station (annual plan)%
Getting started, 2 peopleWhatsApp, Instagram and Messenger connected to the CRM
BasicBRL 49.90/mo
CRM Basic (2 users) + Conversas BasicBRL 1,120.40/mo
96% lower
Sales team, 4 to 5 peopleAI agent, campaigns and 3 WhatsApp numbers
ProBRL 99.90/mo
CRM Basic (4 users) + Conversas BasicBRL 1,251.80/mo
92% lower
Larger operation, 10 people10 WhatsApp numbers and website chat included
EnterpriseBRL 249.90/mo
CRM Basic (10 users) + Conversas ProBRL 3,356/mo
93% lower
RD Station Conversas Basic serves from 500 unique customers per month with 1 WhatsApp number; Pro serves up to 3,000 and allows 2 or more numbers. Agents are unlimited on Conversas. Features and limits are not identical across the compared plans.
A difference of BRL 1,151.90 per month.
BRL 99.90 on ActiveZap versus BRL 1,251.80 on RD Station’s annual plan: about 92% less, before the BRL 1,999 WhatsApp activation fee published by RD Station Conversas. Even using only RD Station CRM with its WhatsApp sales extension, 4 users cost BRL 262.80 per month on the annual plan, without a shared inbox.
Prices reviewed on October 9, 2026 on RD Station’s official pages. RD Station Conversas lists prices billed on the annual plan; RD Station CRM is billed per user, with a 4-user minimum on Pro. The products have different features and limits, and the sum is an illustrative scenario. Meta messaging fees may apply separately on both platforms.
SIDE BY SIDE
ActiveZap vs RD Station on 11 criteria.
RD Station is a suite of separate products for marketing, sales and service. ActiveZap is a single product focused on selling and serving through conversations.
CriterionActiveZapRD Station
01Product model
One product: CRM, omnichannel service, AI and automation in the same plan.
A suite of three separately priced products: Marketing, CRM and Conversas.
02Entry price
Basic at BRL 49.90/month with 2 users, CRM and three Meta channels. Free plan with 1 user.
CRM Free for up to 4 users; CRM Basic at BRL 73 per user/month; Conversas from BRL 989/month on the annual plan.
03Billing model
Fixed price per plan, with 2, 5 or 10 users included.
CRM per user, Conversas by unique customers served per month and Marketing by contact base.
04WhatsApp
Shared inbox through the official API or QR Code, 1 to 10 numbers depending on the plan.
WhatsApp sales extension in CRM; shared inbox in Conversas (official Meta partner); add-on from BRL 305/month in Marketing.
05Instagram and Messenger
Instagram Direct and Messenger in the same inbox, with Instagram comment automation from Pro.
Available in RD Station Conversas, along with Telegram and email.
06CRM and pipeline
Visual pipeline with stages, owners, products, activities and the conversation history on the same contact.
RD Station CRM with multiple pipelines on paid plans; Free has 1 pipeline with 5 stages.
07Artificial intelligence
AI agent that replies to and qualifies leads on every channel, from the Pro plan.
AI copilot in CRM and AI agents in Conversas, depending on the plan.
08Automation
Visual flow builder on every plan and campaigns from Pro.
Sales automations in CRM (50 or 100 by plan, BRL 35 per 50 extra) and marketing automation in Marketing.
09Email marketing
Not the focus: ActiveZap centers the operation on conversations.
RD Station Marketing’s specialty, with landing pages and lead scoring.
10Website chat
Built-in Chat Widget that brings website visitors into the same inbox, on the Enterprise plan.
Website channel available in RD Station Conversas.
11Setup
Self-service: create the account, connect WhatsApp and start the same day, with a 7-day trial.
Optional BRL 849 CRM implementation, BRL 1,999 WhatsApp activation on Conversas and mandatory onboarding from Marketing Pro.
How this comparison was builtWe used only prices, limits and features published on each product’s official plan pages. Where products are not equivalent, we describe the difference instead of a simple yes or no. This page is published by ActiveZap.
Reviewed October 9, 2026.Sources reviewed (official plan pages): RD Station Conversas, RD Station CRM, RD Station Marketing.
DECISION GUIDE
Four questions to decide.
Answer with where your sales happen today and over the next 12 months in mind.
01
Do your sales happen mainly on WhatsApp, Instagram or Messenger?
ActiveZap was built for that: all three channels arrive in the same inbox and every conversation is already linked to the contact and the pipeline.
02
Do service and sales need the same history?
On ActiveZap, whoever serves and whoever sells see the same conversation, stages and next step, without integrating two products.
03
Do you prefer a fixed cost or one that grows with every user?
ActiveZap charges per plan with users included. On RD Station CRM the price rises with each user and Conversas follows the number of customers served.
04
Does your demand depend on email marketing and landing pages?
If so, RD Station Marketing specializes in that. Many companies keep an email tool to nurture leads and use ActiveZap to turn those leads into conversations and sales.
BY PROFILE
Who is ActiveZap the best choice for?
Three profiles where switching from RD Station to ActiveZap delivers more for less.
Small and midsize businesses selling on WhatsApp
They need a CRM and professional service without starting at a four-figure monthly fee.
Recommended: ActiveZap Basic or ProBusinesses that sell on Instagram
Direct messages and comments start the conversation and WhatsApp closes the sale, all in one pipeline.
Recommended: ActiveZap ProService and sales in one team
Several people serve the same customers, with owners, queues and AI qualifying contacts.
Recommended: ActiveZap EnterpriseFREQUENTLY ASKED QUESTIONS
Questions about the RD Station alternative
Direct answers about pricing, WhatsApp, features and migration.
01What is the best RD Station alternative for selling on WhatsApp?
ActiveZap. It combines a CRM, a shared inbox for WhatsApp, Instagram and Messenger, an AI agent and automation in one product, with plans from BRL 49.90 to BRL 249.90 per month and up to 10 users included, with no per-user fee.
02Does RD Station have WhatsApp?
Yes, in a different way in each product: RD Station CRM includes a WhatsApp sales extension; RD Station Conversas offers a shared inbox with official WhatsApp from BRL 989 per month on the annual plan; and on RD Station Marketing, WhatsApp is an add-on from BRL 305 per month. On ActiveZap, WhatsApp is at the core of the product from the Basic plan.
03How much does RD Station Conversas cost?
According to the official page reviewed on October 9, 2026, Basic costs BRL 989 per month and Pro BRL 2,699 per month, both on the annual plan, and Advanced is quoted on request. Billing is based on unique customers served per month, with fees such as WhatsApp activation (BRL 1,999) and extra numbers (BRL 599 each).
04How much does RD Station CRM cost?
The Free plan is free for up to 4 users. Basic costs BRL 73 per user per month (BRL 65.70 on the annual plan) and Pro BRL 131 per user per month (BRL 117.90 annual), with a 4-user minimum. Advanced is quoted on request.
05Is ActiveZap cheaper than RD Station?
For selling and serving on WhatsApp, yes. A team of 4 uses ActiveZap Pro for BRL 99.90 per month. On RD Station, the same operation with RD Station CRM Basic and RD Station Conversas Basic costs BRL 1,251.80 per month on the annual plan, so ActiveZap is about 92% cheaper.
06Can ActiveZap replace RD Station CRM?
For teams that sell through conversations, yes. ActiveZap has a visual sales pipeline, stages, owners, activities, products and each conversation’s history on the same contact, with WhatsApp, Instagram and Messenger service already included.
07Does ActiveZap do email marketing?
No. ActiveZap focuses on sales and service through conversations, with WhatsApp campaigns and automation. If your strategy depends on email marketing and landing pages, you can keep an email tool and use ActiveZap to turn leads into conversations.
08Does ActiveZap use the official WhatsApp API?
Yes. ActiveZap is a Meta Tech Provider and connects WhatsApp through Meta’s official API (WhatsApp Cloud API) or by QR Code, depending on the operation’s needs.
09How do I migrate from RD Station to ActiveZap?
Export your contacts from RD Station CRM, recreate the pipeline stages in ActiveZap, import the contacts with their custom fields and connect WhatsApp, Instagram and Messenger. Start with one team or channel, validate the main flows and then migrate the rest.
10Can I try ActiveZap before subscribing?
Yes. Paid plans have a 7-day trial, and there is a Free plan with 1 user and 1 WhatsApp connection to get to know the product.
SWITCH IN AN AFTERNOON
Sell on WhatsApp with CRM and AI, without paying per module.
Create your account, connect WhatsApp and test ActiveZap with your real process for 7 days.