ActiveZap
Automation, CRM and AI in one product, from BRL 49.90/mo.
MANYCHAT ALTERNATIVE · OCTOBER 2026
The Manychat alternative that is also a CRM
Automate Instagram comments and Direct messages, serve customers on WhatsApp and Messenger, and track every lead through to the sale in one place. An AI agent from the Pro plan and a fixed price in Brazilian reais that does not rise as your audience grows.
Comparison based on Manychat’s official pricing page and ActiveZap’s published plans, reviewed on October 9, 2026.
What happens after the first message?
VS
Manychat
Marketing automation with a price that grows with your contacts.
SHORT ANSWER
What is the best Manychat alternative?
For businesses that sell on Instagram and WhatsApp, the best Manychat alternative is ActiveZap: it automates comments and messages like Manychat, but keeps every conversation linked to a CRM with a sales pipeline, owners and history, and handles WhatsApp, Instagram and Messenger in a shared inbox. Plans range from BRL 49.90 to BRL 249.90 per month, at a fixed price that does not rise with your contact base, and the AI agent is available from Pro. On Manychat, Pro starts at BRL 149 per month and grows with the number of contacts, and AI features cost an extra BRL 299 per month.
Why ActiveZap
From automation to sale, in one place.
ActiveZap automates lead capture like Manychat and keeps going from there: the conversation reaches your team, becomes a deal in the sales pipeline and gets follow-up until it closes.
- Instagram comment and Direct automation from Pro
- CRM with a sales pipeline, owners and contact history
- Fixed price in Brazilian reais, with 10,000 contacts on Pro
When Manychat fits
When the focus is audience and social marketing.
Manychat is strong in marketing automation for creators and brands, and offers TikTok, email and SMS in addition to Instagram, WhatsApp and Messenger. If you only need lead capture automation, without a sales pipeline, it may serve you well.
- Free plan for up to 1,000 contacts
- Extra channels: TikTok, email and SMS
- Contacts, tags and segments, without positioning itself as a sales CRM
WHAT AI AUTOMATION COSTS
AI automation: BRL 99.90 instead of BRL 448.
We compared the most common scenario for anyone looking for a Manychat alternative: automating Instagram and WhatsApp with artificial intelligence. On ActiveZap, the AI agent is part of the Pro plan, which already includes AI credits every month. On Manychat, AI features are a BRL 299 per month add-on on top of the Pro plan.
AI in the plan
ActiveZap Pro
BRL 99.90/month
BRL 899 per year, equivalent to BRL 74.92 per month
- AI agent with BRL 15 in AI credits per month
- 5 users and 10,000 contacts
- 3 WhatsApp + 3 Instagram + 3 Facebook
- CRM, sales pipeline and campaigns
Plan with AI add-on
Manychat Pro + Manychat AI
BRL 448/month
BRL 149 for Pro at the entry contact tier + BRL 299 for Manychat AI
- 3 team members on Pro
- Pro price rises with your contacts
- WhatsApp requires Pro, with Meta fees charged separately
- Elite with unlimited members, priced on request
Compare with ActiveZap
THREE SCENARIOS
What does each growth stage cost?
Scenario comparison using each platform’s public prices. The Manychat Pro price uses the entry contact tier and increases as your contact base grows.
ActiveZapManychat%
Getting started, no AI2 users, 2,500 contacts and CRM included
BasicBRL 49.90/mo
Pro (entry contact tier)BRL 149/mo
67% lower
AI automationAI agent, 5 users and 10,000 contacts
ProBRL 99.90/mo
Pro + Manychat AIBRL 448/mo
78% lower
Team of 10 people10 users, 50,000 contacts and website chat
EnterpriseBRL 249.90/mo
EliteOn request
Public price
Manychat Pro includes 3 team members, and Elite has unlimited members with pricing on request. Manychat’s Free plan covers up to 1,000 contacts, but WhatsApp requires Pro. Features and limits are not identical across the compared plans.
A difference of BRL 348.10 per month.
BRL 99.90 on ActiveZap Pro versus BRL 448 on Manychat Pro with AI, at the entry contact tier: about 78% less. Because Manychat Pro rises with your contact base, the gap tends to grow with your audience; ActiveZap Pro already includes 10,000 contacts.
Prices reviewed on October 9, 2026 on Manychat’s official pricing page, shown in Brazilian reais for Brazil. Manychat Pro starts at BRL 149 per month and is adjusted automatically by contact tier; Manychat AI costs an extra BRL 299 per month. On ActiveZap, AI usage beyond the credits included in the plan is paid with prepaid credits, based on consumption. Meta messaging fees for WhatsApp may apply separately on both platforms.
SIDE BY SIDE
ActiveZap vs Manychat on 11 criteria.
Manychat is a conversational marketing automation platform. ActiveZap is an omnichannel CRM that includes automation and carries the journey through to the sale.
CriterionActiveZapManychat
01Product focus
Omnichannel CRM: automation, team-based service, sales pipeline and AI in the same product.
Conversational marketing automation for creators, brands and e-commerce.
02Entry price
Basic at BRL 49.90/month with CRM, 2 users and three Meta channels. Free plan with 1 user.
Free for up to 1,000 contacts; Pro from BRL 149/month.
03Billing model
Fixed price per plan, with contacts and users included.
Pro is adjusted automatically by contact tier.
04WhatsApp
Shared inbox through the official API or QR Code, 1 to 10 numbers depending on the plan.
Available from Pro, through the official API, with Meta fees charged separately.
05Instagram
Direct messages in the inbox and comment automation from Pro.
Direct messages, comments, story mentions and automatic replies.
06CRM and sales pipeline
Visual pipeline with stages, owners, activities, products and conversation history.
Contacts, tags and segments; does not position itself as a sales CRM.
07Artificial intelligence
AI agent from Pro, with AI credits included every month (BRL 15 on Pro and BRL 50 on Enterprise).
Manychat AI for an extra BRL 299/month on top of Pro.
08Team
2, 5 or 10 users depending on the plan, with queues and owners.
1 member on Free, 3 on Pro and unlimited on Elite.
09Other channels
Messenger and website chat (Enterprise) in the same inbox.
Messenger, TikTok, email and SMS.
10Campaigns
WhatsApp campaigns from Pro.
Broadcasts and sequences; emails included up to 10 times your contact base.
11Trial
Free plan with 1 user and a 7-day trial on paid plans.
Permanent Free plan and refunds within 10 days on Pro.
How this comparison was builtWe used only prices, limits and features published on Manychat’s official pricing page and in ActiveZap’s plans. Where products are not equivalent, we describe the difference instead of a simple yes or no. This page is published by ActiveZap.
Reviewed October 9, 2026.Sources reviewed: official Manychat pricing page (shown in Brazilian reais for Brazil).
DECISION GUIDE
Four questions to decide.
Answer by thinking about what happens after a lead sends the first message.
01
Do you sell mainly on WhatsApp and Instagram?
ActiveZap brings both into the same inbox, with the contact and the sales pipeline linked to every conversation.
02
After the automation, does someone on your team need to pick up the conversation?
On ActiveZap, the conversation goes to an owner, becomes a deal in the pipeline and gets next steps, without exporting contacts to another CRM.
03
Is your audience set to grow significantly in the coming months?
On Manychat Pro, the price follows your contact base. On ActiveZap, Pro already includes 10,000 contacts and Enterprise 50,000, at a fixed price.
04
Do you need TikTok, email or SMS?
Those channels are on Manychat. If your operation centers on WhatsApp, Instagram and Messenger with team-based sales, ActiveZap delivers more for less.
BY PROFILE
Who is ActiveZap the best choice for?
Three profiles where switching from Manychat to ActiveZap brings more sales with fewer tools.
Businesses that sell on Instagram and WhatsApp
Comments and Direct messages generate the lead, and WhatsApp closes the sale with your team in the same pipeline.
Recommended: ActiveZap ProCreators and digital product sellers
Comment and Direct automation to capture leads, with a CRM to follow up with those who are close to buying.
Recommended: ActiveZap ProService and sales teams
Several people serving the same customers, with owners, history and AI qualifying contacts.
Recommended: ActiveZap EnterpriseFREQUENTLY ASKED QUESTIONS
Questions about the Manychat alternative
Direct answers about pricing, Instagram, WhatsApp, AI and migration.
01What is the best Manychat alternative?
For businesses that sell on Instagram and WhatsApp, ActiveZap. It automates comments and messages like Manychat and adds a CRM with a sales pipeline, a shared inbox for WhatsApp, Instagram and Messenger, and an AI agent, with plans from BRL 49.90 to BRL 249.90 per month.
02How much does Manychat cost in Brazil?
According to the official page reviewed on October 9, 2026, Manychat has a Free plan for up to 1,000 contacts, Pro from BRL 149 per month, with the price adjusted by contact tier, and Elite priced on request. Manychat AI costs an extra BRL 299 per month.
03Does ActiveZap automate Instagram comments like Manychat?
Yes. From the Pro plan, ActiveZap replies to comments and moves the conversation to Direct, and the contact goes straight into the CRM for service and sales.
04Does ActiveZap have artificial intelligence?
Yes. The AI agent is available from the Pro plan, at BRL 99.90 per month, and replies to and qualifies leads on WhatsApp, Instagram and Messenger. Pro includes BRL 15 in AI credits per month and Enterprise BRL 50; beyond that, usage is paid with prepaid credits. On Manychat, AI features are a BRL 299 per month add-on.
05Does Manychat have a CRM?
Manychat organizes contacts with tags, fields and segments, but does not position itself as a sales CRM with a pipeline. ActiveZap has a visual pipeline with stages, owners, activities and products linked to every conversation.
06Does ActiveZap’s price go up with contacts?
No. Each plan has a fixed price with a set number of contacts included: 2,500 on Basic, 10,000 on Pro and 50,000 on Enterprise.
07Which is better for WhatsApp: ActiveZap or Manychat?
For serving customers and selling on WhatsApp as a team, ActiveZap: a shared inbox, connection through the official API or QR Code, 1 to 10 numbers depending on the plan, and a sales pipeline in the same place. On Manychat, WhatsApp requires the Pro plan.
08Does ActiveZap use Meta’s official integrations?
Yes. ActiveZap is a Meta Tech Provider and connects WhatsApp, Instagram and Messenger through Meta’s official integrations, with the option to connect WhatsApp by QR Code as well.
09How do I migrate from Manychat to ActiveZap?
Export your contacts from Manychat, import them into ActiveZap with your custom fields, recreate your main automations in the flow builder and connect Instagram, WhatsApp and Messenger. Migrate one channel at a time and avoid keeping the same account connected to both tools at once.
10Can I try ActiveZap before subscribing?
Yes. Paid plans have a 7-day trial, and there is a Free plan with 1 user and 1 WhatsApp connection to get to know the product.
SWITCH WITHOUT LOSING MOMENTUM
Automate like you do on Manychat, and sell with CRM and AI.
Create your account, connect Instagram and WhatsApp and test ActiveZap with your real process for 7 days.