ActiveZap
CRM, WhatsApp and AI with users included, from BRL 49.90/mo.
PLOOMES ALTERNATIVE · OCTOBER 2026
The Ploomes alternative for teams that sell on WhatsApp
ActiveZap is a CRM for WhatsApp, Instagram and Messenger with a sales pipeline, a shared inbox, automation and an AI agent. Plans from BRL 49.90 to BRL 249.90 per month with users included, no per-user fees.
Comparison based on Ploomes’ official plans page and ActiveZap’s published plans, reviewed on October 27, 2026.
What does your CRM cost as the team grows?
VS
Ploomes
BRL 79 to 269 per user/month, at least 4 users on Avançado.
SHORT ANSWER
What is the best Ploomes alternative?
For small and midsize businesses that sell and serve customers on WhatsApp, Instagram and Messenger, the best Ploomes alternative is ActiveZap: a CRM with a sales pipeline, a shared inbox, automation and an AI agent, with plans from BRL 49.90 to BRL 249.90 per month and users included. Ploomes charges per user: BRL 79 per month on Básico and BRL 269 on Avançado, which requires at least 4 users and is where automation and WhatsApp PRO come in. For 4 sales reps with automation, ActiveZap Pro costs BRL 99.90 per month, versus BRL 1,076 per month on Ploomes Avançado.
Why ActiveZap
A CRM built for selling through conversations.
Sales pipeline, shared inbox, automation and an AI agent in one product, with WhatsApp, Instagram and Messenger connected to every deal and a fixed price per plan that doesn’t go up with every sales rep you hire.
- Users included: 2, 5 or 10 depending on the plan
- Flow automation from the Basic plan
- AI agent that replies to customers from Pro
When Ploomes fits
When the sale is B2B, with proposals, contracts and an ERP.
Ploomes is a sales CRM for B2B companies, with proposal and document generation, e-signatures, native ERP integrations and customizable analytics. Companies with long sales cycles and a quoting process may need that structure.
- Proposals, documents and e-signatures from Avançado
- Native integration with Omie, Sankhya, FoccoERP and Dataplace
- Up to 200 thousand records per entity
WHAT A TEAM WITH AUTOMATION COSTS
Four sales reps with automation: BRL 99.90 or BRL 1,076.
We modeled the same scenario on both platforms: 4 people selling and serving customers on WhatsApp, with a pipeline and automation. On ActiveZap, the Pro plan covers everything and also includes the AI agent. On Ploomes, automation and WhatsApp PRO start on Avançado, which is billed per user with a 4-user minimum.
Users included
ActiveZap Pro
BRL 99.90/month
BRL 899 per year, equivalent to BRL 74.92 per month
- Up to 5 users, no per-user fee
- 3 WhatsApp + 3 Instagram + 3 Facebook
- Automation, campaigns and an AI agent with BRL 15 in credits per month
- CRM with 3 pipelines and 10,000 contacts
Billed per user
Ploomes Avançado (4 users)
BRL 1,076/month
On the annual plan, BRL 968.40 per month (BRL 242.10 per user)
- BRL 269 per user per month
- 4-user minimum
- Workflow, pipeline automation and WhatsApp PRO
- AI agents only on Estúdio IA, priced on request
Compare with ActiveZap
THREE TEAM SIZES
What does each team size cost?
Scenario comparison using each platform’s public prices with monthly billing. In each scenario we used the lowest-priced Ploomes plan with the required feature.
ActiveZapPloomes (monthly billing)%
Getting started, 2 peopleCRM with WhatsApp, Instagram, Messenger and flow automation
BasicBRL 49.90/mo
Básico (2 users)BRL 158/mo
68% lower
Team with automation, 4 peopleAutomation, AI agent and 3 WhatsApp numbers
ProBRL 99.90/mo
Avançado (4 users)BRL 1,076/mo
91% lower
Larger operation, 10 people10 WhatsApp numbers and website chat
EnterpriseBRL 249.90/mo
Avançado (10 users)BRL 2,690/mo
91% lower
Ploomes prices of BRL 79 (Básico) and BRL 269 (Avançado) per user per month with monthly billing; the annual plan is 10% off. Avançado requires at least 4 users and is where Workflow, pipeline automation and WhatsApp PRO come in. Features and limits are not identical across the compared plans.
BRL 976.10 less per month.
BRL 99.90 on ActiveZap Pro versus BRL 1,076 on Ploomes Avançado for 4 users: about 91% less. On both annual plans the gap holds: BRL 74.92 versus BRL 968.40 per month. And every new sales rep adds BRL 269 per month on Ploomes, while ActiveZap Pro already includes up to 5 users.
Ploomes prices reviewed on October 27, 2026 on its official plans page, in Brazilian reais per user per month: Básico BRL 79 and Avançado BRL 269 with monthly billing, 10% off on the annual plan; Estúdio IA and add-ons are priced on request. On ActiveZap, AI usage beyond the credits included in the plan is paid with prepaid credits, based on consumption. The products have different features and limits, and Meta messaging fees may apply separately.
SIDE BY SIDE
ActiveZap vs Ploomes on 11 criteria.
Both are CRMs with a sales pipeline, with different focuses: Ploomes organizes B2B selling with proposals and an ERP; ActiveZap organizes the selling that happens in the conversation with the customer.
CriterionActiveZapPloomes
01Billing
Per plan, with users included; billed monthly or annually.
Per user per month; monthly or annual, 10% off.
02Entry price
Basic at BRL 49.90/month with 2 users. Free plan with 1 user.
Básico at BRL 79 per user/month.
03Users
2, 5 or 10 users included in the plan price.
Each user is paid; at least 4 on Avançado and Estúdio IA.
04Contacts and records
2,500, 10,000 or 50,000 contacts depending on the plan.
Up to 200 thousand records per entity on every plan.
05WhatsApp
Official API or QR Code, 1 to 10 numbers depending on the plan, in a shared inbox.
WhatsApp integration on Básico; WhatsApp PRO, for service inside the CRM, from Avançado.
06Other channels
Instagram (with comment automation from Pro), Messenger and website chat (Enterprise).
Email (Gmail, Outlook, SMTP and IMAP) and Jivochat, according to the plans page.
07Sales pipeline
Visual pipeline with stages, owners, activities and products; 1, 3 or 10 pipelines depending on the plan.
Multiple pipelines on every plan, with checklists and automation from Avançado.
08Automation
Visual flow builder on every plan and campaigns from Pro.
Workflow, pipeline automation and generic automation from Avançado.
09Artificial intelligence
AI agent that replies to and qualifies customers from Pro, with AI credits included every month (BRL 15 on Pro and BRL 50 on Enterprise).
AI assistant and knowledge base on every plan; AI agents inside flows on Estúdio IA, priced on request.
10Proposals and integrations
Products linked to pipeline deals, Google Calendar and an API for sending messages.
From Avançado: proposals, documents, e-signatures, native ERPs and Power BI Pro. API on every plan.
11Trial
Free plan with 1 user and a 7-day trial on paid plans.
Free trial on the website; the plans page doesn’t state its length.
How this comparison was builtWe used only prices, limits and features published on Ploomes’ official plans page and in ActiveZap’s plans. Where the products are not equivalent, we describe the difference instead of a simple yes or no. This page is published by ActiveZap.
Reviewed October 27, 2026.Sources reviewed: Ploomes’ official plans and pricing page.
DECISION GUIDE
Four questions to decide.
Answer with where your sales happen today and your team size 12 months from now in mind.
01
Does your team sell and serve customers mainly on WhatsApp and Instagram?
ActiveZap brings WhatsApp, Instagram and Messenger into one shared inbox connected to the sales pipeline, starting on the Basic plan.
02
Do you need automation without paying for the most expensive plan?
On ActiveZap, the flow builder is on every plan. On Ploomes, Workflow and pipeline automation start on Avançado, at BRL 269 per user with a 4-user minimum.
03
Do you want AI to reply to your customers?
On ActiveZap, the AI agent serves and qualifies leads from Pro, for BRL 99.90 per month. On Ploomes, AI agents are on Estúdio IA, priced on request.
04
Does your sale depend on proposals, contracts and an ERP?
Those features are Ploomes’ strength. If your operation centers on conversations with customers on WhatsApp and social media, ActiveZap delivers the essentials for much less.
BY PROFILE
Who is ActiveZap the best choice for?
Three profiles where switching from Ploomes to ActiveZap cuts costs without giving up the CRM.
Businesses that sell on WhatsApp
They want a CRM with a shared inbox and a sales pipeline, without paying BRL 79 to BRL 269 per person.
Recommended: ActiveZap Basic or ProGrowing sales teams
They hire sales reps often and don’t want every new person to raise the monthly bill.
Recommended: ActiveZap Pro or EnterpriseService and sales with AI
They need an AI agent replying to and qualifying leads on WhatsApp and Instagram, at a published price.
Recommended: ActiveZap ProFREQUENTLY ASKED QUESTIONS
Questions about the Ploomes alternative
Direct answers about pricing, users, automation, AI and migration.
01What is the best Ploomes alternative?
For small and midsize businesses that sell and serve customers on WhatsApp, Instagram and Messenger, ActiveZap. It is a CRM with a sales pipeline, a shared inbox, automation and an AI agent, with plans from BRL 49.90 to BRL 249.90 per month and users included.
02How much does Ploomes cost?
On the official page reviewed on October 27, 2026, Ploomes costs BRL 79 per user per month on Básico and BRL 269 on Avançado with monthly billing; on the annual plan, BRL 71.10 and BRL 242.10. Estúdio IA is priced on request. Avançado and Estúdio IA require at least 4 users.
03Does Ploomes charge per user?
Yes. According to its official page, plans are billed per user per month, with at least 4 users on Avançado and Estúdio IA. On ActiveZap, the price is per plan, with 2, 5 or 10 users included.
04Is ActiveZap cheaper than Ploomes?
Yes, especially as the team grows or needs automation. For 4 people with automation, ActiveZap Pro costs BRL 99.90 per month, versus BRL 1,076 on Ploomes Avançado. For 10 people, ActiveZap Enterprise costs BRL 249.90, versus BRL 2,690 on Ploomes Avançado, with monthly billing.
05Does Ploomes include automation on the Básico plan?
According to Ploomes’ plan comparison, no: Workflow, pipeline automation and generic automation start on Avançado. On ActiveZap, the visual flow builder is available on every plan.
06Does ActiveZap have a sales pipeline like Ploomes?
Yes. ActiveZap has a visual pipeline with stages, owners, activities and products linked to each conversation: 1 pipeline on Basic, 3 on Pro and 10 on Enterprise.
07Does ActiveZap have AI?
Yes. The AI agent is available from the Pro plan and replies to and qualifies leads on WhatsApp, Instagram and Messenger. Pro includes BRL 15 in AI credits per month and Enterprise BRL 50; beyond that, usage is paid with prepaid credits.
08Does ActiveZap use the official WhatsApp API?
Yes. ActiveZap is a Meta Tech Provider and connects WhatsApp through Meta’s official API or by QR Code, depending on the operation’s needs.
09How do I migrate from Ploomes to ActiveZap?
Export your customers and deals from Ploomes, recreate the pipeline stages in ActiveZap, import the contacts with their custom fields and connect WhatsApp, Instagram and Messenger. Start with one team or channel, validate the main flows and then migrate the rest.
10Can I try ActiveZap before subscribing?
Yes. Paid plans have a 7-day trial, and there is a Free plan with 1 user and 1 WhatsApp connection to get to know the product.
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